Why New Balance wanted the Bruins and Celtics nearby

Bruins notebook: Connor Clifton making himself an essential piece of the puzzle

New Balance Opens State-Of-The-Art Sports Facility At Boston Landing - CBS Boston

Air-balls, rim-robbers, and wide-open misses doom Celtics in loss to Clippers - The Boston Globe

Boston Celtics and New Balance Open “The Auerbach Center at New Balance World Headquarters” - Boston Real Estate Times

NBA's Eastern Conference Has Many Contenders, Many Questions - Bloomberg

Avalanche 6-on-3 vs. Blues: A rare situation with an unexpected result

Boston Celtics and New Balance Open “The Auerbach Center at New Balance World Headquarters” - Boston Real Estate Times

Boston Celtics break ground on New Balance-sponsored 'Red Auerbach' training facility in Allston - Boston Business Journal

NBA-NHL title futures have Boston flavor

Jake DeBrusk's father Louie wanted to fight Mattias Ekholm

New Balance takes on giants in soccer shoe market - The Boston Globe

Celtics: Red Auerbach Center at New Balance Headquarters in Brighton holds its grand opening

NBA sneakers: Kawhi's design and Curry unveils new shoe - Sports Illustrated

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