John Hancock ending longtime partnership with Boston Red Sox
Former John Hancock CEO David D'Alessandro says the actual return on marketing efforts matters more, not deal costs
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Legendary MLB teams break marketing ground with insurance sponsors - Insurance News
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When Stephen King Eerily Predicted the 2004 Red Sox Comeback
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The numbers don't lie: Action all that can change Red Sox course this winter
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Red Sox to sport MassMutual logo under new partnership - Boston Business Journal
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After nearly 40 years, John Hancock to step back from sponsorship of Boston Marathon
Julie Law on LinkedIn: #teamjh
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Joe DiMaggio - Wikipedia
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John Hancock ending sponsorship of the Boston Marathon