Brand Names--And Team Names--Matter: The Chicago Cubs

Bounce-backs key as Cubs prepare for meaningful games in September

Morel gets winning hit in 9th as Cubs improve to 8-3 in August

MLB Rumors: Yankees, Astros set for trade showdown for big-name bat

Chicago Cubs and White Sox Fans, Explained - Thrillist

How Wrigley Field got lights, night games in 1988

A Minor History Lesson: Minor League Team Names

Cubs prospects make midseason Top 100 lists - Bleed Cubbie Blue

The Cardinals and Cubs once swapped outfielders in the middle of a

Chicago Cubs Logo Design – History, Meaning and Evolution

Seven years after World Series win, the Cubs, led by Dansby

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